Strategic Marketing
Comprehensive marketing strategies at executive level. Connecting digital channels with business objectives.
Strategic marketing is not about choosing channels or tools. It is about decisions that define how a company communicates, to whom, why — and with what expected outcome.
I work at the level where marketing meets business strategy. I help companies define positioning, set priorities, and create a framework in which every marketing activity has clear purpose.
The output is not a marketing plan with dozens of tactics. It is a clear strategy that guides decision-making and is measured by business results.
Key competencies
- Marketing strategy and positioning
- Target audience and value proposition definition
- Online and offline channel integration
- KPI setting and measurement frameworks
- Marketing team and vendor management
- Strategic advisory for executive leadership
Marketing at executive level
Many companies have marketing that operates at the tactical level — campaigns run, content is published, social media is updated. What is missing is a strategic framework that connects these activities to business objectives and ensures every marketing investment has purpose.
I help companies create this framework. I work directly with leadership and ensure that marketing strategy stems from business reality — from margins, customer value, competitive landscape, and the company's growth ambitions.
The result is a clear direction that simplifies decision-making at all levels of marketing. From channel selection to budget allocation, from creative briefs to results measurement.
Positioning and value proposition
Positioning is the most important marketing decision. It defines how customers perceive your company relative to competition and why they should choose you. I help companies identify and articulate their unique value proposition.
I work with methodologies based on customer research, competitive analysis, and internal workshops. The goal is to find positioning that is authentic, differentiating, and commercially effective.
Managing marketing teams and vendors
Many companies work with multiple agencies and freelancers simultaneously. Without strategic management, these relationships produce isolated outputs instead of coherent communication. I help companies establish processes, responsibilities, and measurement so everyone pulls in the same direction.
Beyond managing external vendors, I also help build internal marketing competencies. I define roles, establish processes, and ensure knowledge transfer that stays with the company after collaboration ends.
FAQ
Who is strategic marketing for?
For companies that feel their marketing lacks clear direction, or for companies in a growth phase that need to scale marketing activities without losing efficiency. I typically work with companies with revenue from tens of millions and above.
How long does it take to create a marketing strategy?
It depends on scope and complexity. A basic strategic framework emerges within 4 to 6 weeks; a comprehensive strategy including customer research and competitive analysis may take 2 to 3 months. Importantly, the strategy begins delivering value during the creation process itself.
How does your approach differ from a marketing agency?
An agency typically executes — creating campaigns, content, graphics. I work at the strategic level — defining direction, priorities, and decision-making frameworks. I often collaborate with the client's existing agencies and help ensure their work is strategically aligned.