E-commerce Development
Architecture and management of e-commerce projects from strategy to implementation. Platforms, integrations, scaling.
An e-commerce project is not just a technical implementation. It is a business decision with long-term consequences — from platform selection through catalog architecture to logistics and ERP integration.
I manage e-commerce projects from the strategic phase through launch and subsequent optimization. With emphasis on scalability, user experience, and business performance.
I work with companies that want their e-shop as a strategic business channel — not as an IT project managed by someone else.
Key competencies
- E-commerce platform evaluation and selection
- Catalog and product structure architecture
- ERP, WMS, and payment system integration
- UX and conversion optimization
- Development and implementation management
- Scaling and internationalization strategy
Choosing the right platform
E-commerce platform selection is one of the most critical decisions of the entire project. A poor choice does not show immediately — but in a year or two, when you need to scale and discover the platform is limiting you. I help companies evaluate options objectively, based on their specific needs.
I work with solutions ranging from Shopify through WooCommerce to custom development. No platform is universally best — the right one matches your business model, catalog size, integration needs, and growth ambitions.
Every recommendation is backed by a total cost of ownership (TCO) analysis, including licenses, development, maintenance, and future extensions.
Catalog architecture and user experience
The product catalog is the heart of every e-shop. Its architecture determines how easily customers find what they are looking for and how efficiently you can manage the catalog as it grows. I design categorization structures, filters, and search that serve both customers and internal processes.
User experience in e-commerce is a direct function of revenue. Every unnecessary step in the purchase process, confusing navigation, or slow page load means lost conversions. I design and optimize purchase paths with emphasis on measurable business results.
Integration and process automation
Modern e-commerce does not stand in isolation. It requires seamless integration with ERP systems, warehouse management, payment gateways, shipping providers, and marketing tools. I manage the design and implementation of these integrations to ensure they work reliably and are ready for growth.
Order process automation, inventory synchronization, automatic pricing — these are areas where proper implementation saves dozens of hours per week and eliminates errors that cost money.
FAQ
Which e-commerce platform do you recommend?
There is no universal answer. For smaller projects with hundreds of products, Shopify may be ideal. For more complex needs with custom processes and integrations, I consider WooCommerce or Shopware. For enterprise projects with high customization demands, custom development may be the solution. I always start from the specific needs of the project.
How long does it take to build an e-shop?
A simple e-shop on a ready-made platform can launch in 4 to 8 weeks. A more complex project with custom design and integrations requires 3 to 6 months. Enterprise solutions with extensive customization may take longer. I always build a realistic timeline with clear milestones.
Do you also optimize existing e-shops?
Yes. Auditing an existing e-shop is often more efficient than building a new one. I identify specific areas for improvement — from UX and conversion process through technical performance to SEO — and manage their implementation with measurable impact on revenue.