SEO
Strategic management of organic visibility and search performance. From audit to long-term management and organic channel growth.
Organic search visibility is one of the strongest and most stable channels for digital growth. Unlike paid advertising, it builds a position that works long-term and strengthens brand credibility.
My work in SEO goes beyond traditional optimization. It starts with business strategy and asks what role the organic channel should play in the overall marketing mix. Only then comes technical and content execution.
I manage SEO at a level where it connects with product, content, and business goals. The result is not a list of keywords — it is a system that generates qualified demand.
Key competencies
- Strategic SEO audit and competitive analysis
- Technical SEO and performance optimization
- Content strategy and architecture
- Link building and authority development
- Business impact measurement of organic channel
- Long-term SEO project management
My approach to SEO
SEO is not an isolated discipline. It is the intersection of technology, content, and business strategy. Every project begins with a thorough understanding of the client's business — their target audiences, competitive landscape, and business priorities. Only on this foundation do I build an organic growth strategy.
I work with a proprietary methodology that combines deep data analysis with practical experience from dozens of projects. The result is a precisely targeted strategy that considers not just search volume, but the quality and conversion potential of organic traffic.
I measure every recommendation by business results. Not by rankings or number of indexed pages, but by real impact on revenue, leads, and qualified visitors.
Technical SEO and site performance
The technical foundation of a website determines how effectively search engines process and evaluate your content. I address crawl budget, indexation, page speed, structured data, and mobile optimization. Every technical aspect is assessed for its impact on organic performance.
I collaborate directly with development teams and ensure that technical changes are not just a checklist, but an integral part of web development. From Core Web Vitals to proper hreflang implementation for multilingual sites.
Content strategy for organic growth
Content is the key pillar of organic visibility. I design content architectures that address real user needs at every stage of their decision-making process. From informational queries to transactional intent.
I work with the concept of topic clusters and pillar pages that build topical authority for the website. Every content element has a clearly defined role in the overall strategy and measurable contribution to organic performance.
FAQ
How long does it take to see SEO results?
It depends on the current state of the website and competitive intensity of the industry. Technical improvements can show results within weeks, while content strategy and authority building typically require 3 to 6 months for measurable outcomes. Strategic SEO is a long-term investment that delivers growing returns over time.
Do you handle implementation or just strategy?
I primarily set the strategy and manage its implementation. For technical SEO, I collaborate with the client's development teams; for content strategy, with copywriters and editors. I ensure that execution aligns with strategic objectives and delivers measurable results.
How do you measure SEO success?
I primarily measure business metrics — organic revenue, number of qualified leads, conversion rate of organic traffic. Rankings and organic traffic volume are important indicators, but they are not goals in themselves.
What tools do you work with?
I use professional tools such as Ahrefs, Screaming Frog, Google Search Console, and proprietary analytical approaches. Tool selection is tailored to specific project needs. More important than the tool is the ability to correctly interpret data and translate it into actions.