PPC
Performance campaign management with focus on efficiency and return on investment. Google Ads, social media advertising.
Performance advertising is the fastest path to measurable results in the digital space. But only when managed strategically — not as a series of campaigns, but as an integrated system with clear business objectives.
I manage PPC campaigns across platforms with a focus on the efficiency of every invested euro. From account structure to creative, from bidding strategies to attribution models.
The goal is not maximum click volume. The goal is maximum return on investment with sustainable scaling.
Key competencies
- Google Ads — Search, Shopping, Display, YouTube
- Social media — Meta Ads, LinkedIn Ads
- Bidding and budgeting strategy
- Conversion tracking and attribution modeling
- Reporting and ROI optimization
- Cross-platform campaign management
Strategic approach to performance advertising
Performance advertising is not about launching campaigns. It is about building a system that efficiently converts budget into business results. Every project begins with an analysis of the business model, margins, and customer journey. Only on this foundation do I build the media strategy.
I work with the complete media mix — from search advertising through shopping campaigns to remarketing and prospecting on social media. Each channel has a clearly defined role and measurable contribution.
The key to success is not just the right campaign structure, but the ability to connect advertising data with real business results and make budget allocation decisions accordingly.
Measurement and attribution
Proper measurement is the foundation of effective performance advertising. I set up conversion tracking that captures the entire customer journey — from first click to final conversion. I work with advanced attribution models that account for the contribution of every touchpoint.
In an era of third-party cookie restrictions and tightening privacy regulations, a quality first-party data strategy is essential. I help companies build data infrastructure that ensures accurate measurement into the future.
Optimization and scaling
Ongoing campaign optimization is not about daily bid adjustments. It is about systematic hypothesis testing, data evaluation, and making informed decisions. I work with proprietary frameworks for A/B testing of ads, landing pages, and targeting.
Scaling budgets without losing efficiency is one of the most challenging PPC disciplines. I use a combination of automated bidding strategies and manual oversight to ensure budget growth matches results growth.
FAQ
What minimum PPC budget do you recommend?
It depends on the industry and competition. For local services, a budget starting from EUR 400 per month may suffice; for e-commerce with a broad assortment, I recommend starting from EUR 1,200 and above. More important than the absolute budget size is the return on investment.
How quickly can I expect PPC results?
PPC delivers results from day one of launch. The optimization phase, during which the system collects data and campaigns stabilize at optimal performance, typically takes 2 to 4 weeks. Full campaign potential emerges after 2 to 3 months of systematic optimization.
Do you work with smaller projects?
I collaborate on projects where performance advertising makes business sense. It is not about budget size, but about clarity of business objectives and willingness to invest in proper measurement setup and strategy.
What platforms do you use?
Primarily Google Ads (Search, Shopping, Display, YouTube, Performance Max) and Meta Ads for social media. In B2B, I also work with LinkedIn Ads. Platform selection always corresponds to business objectives and target audience.