User experience is not about design. It is about how effectively you convert attention to action, interest to demand, visits to business.
I work at the intersection of data, psychology, and business strategy. Every decision about user experience is a business decision — and that is how I approach it.
I don't define the visual layer. I set principles, establish testing frameworks, and manage processes that demonstrably improve business results.
Key areas
- Conversion strategy and audit
- User research focused on business outcomes
- A/B testing and experimental frameworks
- Purchase and conversion path optimization
- Customer experience measurement and evaluation