Real results, anonymized projects

Cases

Every project is different, but they all share one thing - measurable business impact. All cases are anonymized due to NDA agreements.

Booking completion rate increased from 6% to 38%

UX & Conversion80 hours of work

Result

6x higher conversion rate

Challenge

The client operated an accommodation business with solid SEO and PPC in place. Despite this, the vast majority of bookings came through Booking.com. Their own website generated only 6% completed bookings - visitors abandoned the booking interface, which was confusing and difficult to navigate.

Solution

After a thorough analysis of user behavior, I designed a complete redesign of the booking interface. The new solution was intuitive, with a clear step-by-step process. Users stopped getting lost and completed their bookings directly on the website.

Impact

The booking completion rate rose from 6% to 38%. Dependency on Booking.com dropped significantly, resulting in direct savings on commissions and greater control over customer relationships.

34% year-over-year organic growth for a leading e-shop

SEO & Strategy270 hours of work

Result

+34% organic growth YoY

Challenge

A leading Czech e-commerce business had been steadily increasing PPC spend until reaching a point where additional budget no longer delivered proportional returns. The company was looking for an alternative path to growth.

Solution

I conducted an in-depth analysis of organic discoverability and identified several critical issues - from technical barriers to gaps in content architecture. I designed and executed a comprehensive organic growth strategy.

Impact

Organic traffic grew 34% year-over-year. With a stronger organic channel, PPC spend could be reduced, increasing overall profit. The brand's visibility and authority in search also improved significantly.

From insufficient leads to a profitable craft business

Strategy & Web120 hours of work

Result

Business profitable, filtered leads

Challenge

A craft business had fewer inquiries than its capacity allowed. On top of that, the company struggled with profitability - it was accepting even unprofitable jobs due to lack of work.

Solution

I redesigned the way quotes were processed and established a fixed pricing policy that eliminated unprofitable projects. I also designed a new website focused on attracting quality leads and filtering out low-value inquiries at the entry point.

Impact

The company reached stable profitability. The website began generating a sufficient volume of inquiries, and thanks to entry-level filtering, the team could focus on projects with adequate margins.

From CZK 20,000 to over CZK 1 million per month

E-commerce & SEO150 hours of work

Result

50x monthly revenue increase

Challenge

I took over an e-shop generating CZK 20,000 in monthly revenue. The website had fundamental problems in its purchase process and organic discoverability - customers simply could not find it, and those who did failed to complete their purchase.

Solution

I identified the key obstacles and systematically removed them. We fixed the purchase process, improved the technical foundations of the website, and built organic visibility that brought in relevant customers.

Impact

In under a year, the e-shop surpassed CZK 1 million in monthly revenue. A 50x revenue increase achieved with 150 hours of work is one of the most efficient projects I have delivered.

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